Terms of Use

Effective Date: 30th July 2026

These Terms of Use ("Terms") constitute a legally binding agreement between you ("User", "you" or "your") and Editorji Technologies Private Limited, a company incorporated under the Companies Act, 2013 and having its registered office at 01st Floor, Khasra No. 360, M.G. Road, Sultanpur, New Delhi – 110030 ("Editorji", "Hypp", "we", "our" or "us"), governing your access to and use of the Hypp website, software, APIs, products, features and related services (collectively, the "Platform").

Hypp is a technology enabled Creator Media Exchange designed to connect Brands, Creators and Agencies through a unified digital platform for planning, executing, managing and measuring creator led campaigns. The Platform provides technology, tools, workflows and other platform-enabled services that facilitate creator discovery, campaign management, collaboration, performance measurement and commercial engagements between Users.

By accessing, browsing, registering for, or otherwise using the Platform, you acknowledge that you have read, understood and agree to be bound by these Terms, together with our Privacy Policy and any other policies, guidelines or supplemental terms that may be published by us from time to time and are incorporated herein by reference. If you do not agree to these Terms, you must immediately discontinue access to and use of the Platform.

Where you access or use the Platform on behalf of a company, partnership, agency or any other legal entity, you represent and warrant that you are duly authorised to bind such entity to these Terms. In such cases, references to "you" or "User" shall include both you and the entity you represent, and both shall be jointly and severally responsible for compliance with these Terms.

1. Acceptance of Terms and Eligibility

Acceptance of Terms

By accessing, browsing, registering for an account, clicking to accept these Terms, or otherwise using the Platform, you acknowledge that you have read, understood and agree to be legally bound by these Terms, as amended from time to time.

Your continued access to or use of the Platform following any modification to these Terms constitutes your acceptance of such revised Terms. If you do not agree to these Terms or any subsequent modifications, you must immediately discontinue your use of the Platform.

Eligibility

You may access or use the Platform only if:

  • (a) you are at least eighteen (18) years of age or have otherwise attained the age of majority under the laws applicable to you;
  • (b) you possess the legal capacity to enter into a binding contract;
  • (c) your access to or use of the Platform is not prohibited under any applicable law, regulation, court order or governmental directive;
  • (d) where applicable, you are duly authorised to act on behalf of the Brand, Agency or other legal entity that you represent; and
  • (e) you comply with these Terms and all applicable laws throughout your use of the Platform.

Business Users

Where a User accesses or uses the Platform on behalf of a Brand, Agency or any other legal entity, such User represents and warrants that they possess all necessary authority to bind such entity to these Terms.

The relevant entity shall be responsible for all acts, omissions, transactions and obligations arising from the use of the Platform through its authorised representatives, employees, contractors or agents.

Accuracy of Information

You agree to provide complete, accurate and current information during registration and throughout your use of the Platform and shall promptly update such information whenever it changes. Hypp reserves the right to request additional information or supporting documentation at any time for verification, compliance, fraud prevention, security or regulatory purposes.

Restricted Users

The Platform may not be used by any person or entity:

  • (a) whose account has been suspended or terminated by Hypp, unless expressly reinstated in writing;
  • (b) who provides false, misleading or fraudulent information;
  • (c) who attempts to create or operate multiple accounts in violation of these Terms or any applicable Platform policies;
  • (d) who is subject to applicable sanctions, restrictions or prohibitions under Indian law or any other applicable law relevant to the Platform's operations; or
  • (e) whose use of the Platform would expose Hypp or its affiliates to legal, regulatory or reputational risk.

Hypp reserves the right to refuse registration, suspend access, or terminate any account that does not satisfy the eligibility requirements set out in these Terms.

2. About Hypp and Platform Role

About the Platform

Hypp is a technology enabled Creator Media Exchange owned and operated by Editorji Technologies Private Limited. The Platform enables Brands, Agencies and Creators to participate in a unified ecosystem for planning, executing, managing and measuring creator led marketing campaigns.

Rather than functioning solely as an influencer marketplace, the Platform enables Brands to procure measurable campaign outcomes including reach, views, engagement and other campaign objectives through a network of onboarded and verified Creators. The Platform uses technology, data-driven processes and automated tools to facilitate creator discovery, campaign execution, performance tracking, optimisation and reporting.

The Platform may provide manual, assisted or automated campaign management capabilities and such additional products, tools, workflows and services as Hypp may introduce from time to time.

Nature of the Platform

Hypp operates as an independent technology platform and Creator Media Exchange that facilitates the creation, management, execution and optimisation of creator led marketing campaigns. Hypp may utilise manual processes, automated systems, algorithms, artificial intelligence, machine learning models or other technologies to recommend, rank, shortlist, match, allocate or otherwise facilitate the participation of Creators in Campaigns and to optimise campaign performance.

Unless expressly agreed by Hypp in writing for a specific engagement, Hypp does not act as:

  • (a) an employer, employee or principal of any User;
  • (b) an agent, representative, broker or fiduciary of any User;
  • (c) an advertising agency, creative agency or marketing agency for any Brand;
  • (d) a talent management agency, talent representative or exclusive manager of any Creator;
  • (e) a partner, joint venturer or franchisee of any User; or
  • (f) a guarantor of campaign performance, commercial outcomes, audience engagement, creator selection or the success of any Campaign.

Nothing contained in these Terms creates any employment, partnership, agency, fiduciary, joint venture or similar relationship between Hypp and any User, or between Users solely by virtue of their use of the Platform.

Platform Services

Subject to these Terms, Hypp may provide one or more of the following services through the Platform:

  • (a) user onboarding, verification, KYC and account management;
  • (b) creator onboarding, profiling, verification, auditing and inventory management;
  • (c) campaign creation, campaign management and workflow administration;
  • (d) creator discovery, recommendation, ranking, matching and allocation using manual processes, automated systems and AI assisted technologies;
  • (e) campaign briefing, communication, collaboration and approval workflows;
  • (f) campaign execution, delivery tracking, analytics, reporting and performance measurement;
  • (g) budget management, creator pricing support, campaign optimisation and allocation tools;
  • (h) payment facilitation, invoicing and related operational services;
  • (i) AI-assisted campaign planning, brief generation, productivity tools and other technology enabled features; and
  • (j) such additional products, features and services as Hypp may introduce from time to time.

The availability of any feature or service may vary depending upon the User category, subscription plan, campaign requirements, jurisdiction, stage of platform development or other operational considerations.

Campaign Relationships

Campaigns made available through the Platform may be initiated by Brands or their authorised Agencies. Creators may independently apply for, accept or participate in Campaigns made available through the Platform.

Hypp operates as an enabler and facilitates Campaigns by onboarding and verifying Creators, recommending, ranking, matching or allocating Creators to Campaigns, distributing campaign briefs, facilitating communications, monitoring campaign execution, tracking campaign performance, generating reports and providing such other services.

Any recommendation, ranking, matching or allocation of Creators by us is generated through data provided by you, manual processes, automated systems, algorithms, artificial intelligence or other technologies and is intended solely to facilitate Campaign execution. Hypp does not guarantee that any Creator will be selected for, invited to or participate in any Campaign, nor does it guarantee any minimum volume of Campaigns, earnings, reach, engagement or other commercial outcomes.

Except where Hypp is expressly engaged under a separate written agreement to provide managed services, we do not negotiate or determine the commercial terms agreed between Users and is not a party to any commercial arrangement entered into between Users solely by reason of operating the Platform.

Commercial Information

The Platform may display or generate campaign budgets, estimated media values, creator pricing, estimated campaign outcomes, projected reach, engagement estimates, performance forecasts or other commercial information to facilitate campaign planning, creator matching, budgeting, optimisation and reporting.

Unless expressly confirmed by the relevant User in connection with a specific Campaign or otherwise agreed in writing, such information is indicative, estimated or system generated in nature and shall not constitute a binding quotation, offer, acceptance, guarantee or commitment by Hypp or any User.

Hypp may utilise historical campaign data, creator performance metrics, algorithms, AI and other technologies to generate recommendations, estimates or projections. Such recommendations and estimates are provided solely for planning and decision making purposes and should not be construed as guarantees of actual campaign performance or commercial outcomes.

Users remain solely responsible for reviewing, negotiating and agreeing upon the final commercial terms governing any Campaign.

User Responsibility

Users remain solely responsible for:

  • (a) the accuracy, completeness and legality of all information, content and materials submitted or made available by them through the Platform;
  • (b) the content they create, upload, publish, submit or otherwise make available through the Platform;
  • (c) complying with all Campaign requirements, Platform policies and agreed deliverables;
  • (d) complying with all Applicable Laws, advertising standards, industry guidelines and applicable tax obligations;
  • (e) the performance of their respective contractual, commercial and payment obligations; and
  • (f) obtaining all necessary rights, permissions, licences and consents required for their participation in any Campaign or use of the Platform.

Hypp does not supervise, direct or control the manner in which Users perform their obligations outside the functionality and services made available through the Platform.

No Guarantee

While Hypp endeavours to provide a reliable and efficient Media Exchange, Hypp does not represent, warrant or guarantee:

  • (a) that any User will receive Campaigns, commercial engagements or business opportunities through the Platform;
  • (b) that any Brand will identify, engage or be matched with suitable Creators;
  • (c) that any Creator will be recommended, shortlisted, matched, allocated or selected for any Campaign;
  • (d) that any Campaign will achieve its intended commercial, marketing or performance objectives, including projected reach, impressions, engagement, conversions or return on investment;
  • (e) the accuracy or suitability of any recommendation, ranking, matching, allocation, analytics, insights, forecasts or other outputs generated through the Platform, whether produced manually, algorithmically or through artificial intelligence or other technologies; or
  • (f) that the Platform or any part thereof will be uninterrupted, error free, continuously available or free from delays, interruptions or technical issues.

Any estimates, analytics, audience insights, performance metrics, recommendations, projections or other information made available through the Platform are provided solely for informational and operational purposes and should not be construed as guarantees, warranties or commitments regarding future performance, commercial outcomes or campaign success.

Platform Evolution

Hypp continually develops and improves the Platform and may, at its discretion, add, modify, suspend or discontinue any feature, functionality or service, including the introduction of subscription services or other commercial offerings.

Where the introduction of any new feature materially affects Users' rights or obligations under these Terms, we may update these Terms or publish supplemental terms governing the use of such feature. Hypp may also impose reasonable limits on access to particular features or discontinue certain functionalities where required for operational, legal, security or commercial reasons.

3. Definitions

For the purposes of these Terms, the following terms shall have the meanings assigned to them below:

  • "Account" means the registered account created by a User to access and use the Platform.
  • "Agency" means any individual, partnership, company or other legal entity acting on behalf of one or more Brands or Creators in relation to Campaigns through the Platform.
  • "AI Features" means any artificial intelligence powered tools, algorithms, automation features or other AI enabled functionalities made available by Hypp from time to time.
  • "Applicable Laws" means all applicable statutes, laws, rules, regulations, governmental orders, industry standards including Digital Personal Data Protection (DPDP) Act, 2023 and legally binding requirements applicable to a User, the Platform or the services provided by Hypp.
  • "Brand" means any individual, partnership, company or other legal entity that uses the Platform to create, manage or procure Campaigns.
  • "Campaign" means any marketing, advertising or promotional engagement initiated through the Platform by or on behalf of a Brand or Agency involving one or more Creators, together with any associated deliverables, objectives and commercial terms.
  • "Campaign Brief" means the campaign description, objectives, deliverables, timelines, commercial terms, brand guidelines and other requirements made available through the Platform.
  • "Content" means all text, photographs, videos, graphics, audio, artwork, logos, trademarks, campaign materials, creative assets, data and other information uploaded, published, transmitted or otherwise made available through the Platform.
  • "Creator" means any individual or other eligible entity that creates digital content through one or more online platforms and uses the Platform to participate in Campaigns.
  • "Creator Content" means any Content created, submitted or published by a Creator in connection with a Campaign, including videos, photographs, posts, reels, stories, livestreams or other creative materials.
  • "Hypp", "we", "our" or "us" means Editorji Technologies Private Limited and includes its successors and permitted assigns.
  • "Intellectual Property Rights" means all present and future intellectual property and proprietary rights recognised under Applicable Laws, including copyrights, trademarks, patents, designs, trade secrets, database rights, know-how, moral rights and other similar rights, whether registered or unregistered.
  • "Platform" means the Hypp website and all related features, dashboards, tools, technologies, content, functionalities and services made available by Hypp from time to time.
  • "Platform Content" means all software, designs, layouts, databases, user interfaces, text, graphics, logos, trademarks, documentation and other materials owned by or licensed to us, excluding User Content.
  • "Privacy Policy" means the Hypp Privacy Policy, as amended from time to time, and made available on the Platform.
  • "Terms" means these Terms of Use, together with all policies, guidelines, schedules and supplemental terms incorporated herein by reference.
  • "User" means any individual or legal entity accessing or using the Platform, including a Brand, Creator, Agency or any other authorised account holder.
  • "User Content" means any Content uploaded, submitted, published, transmitted or otherwise made available by a User through the Platform, including profile information, Campaign Briefs, Creator Content, comments, messages, feedback and other materials.

Words importing the singular shall include the plural and vice versa, references to one gender shall include all genders, and references to a person shall include an individual or legal entity, unless the context otherwise requires. Headings are inserted for convenience only and shall not affect the interpretation of these Terms.

4. User Accounts, Registration and Verification

Registration

To access certain features of the Platform, a User must create an Account using one of the registration methods made available by Hypp from time to time, including email and password, mobile number with one-time password (OTP), or supported third-party authentication services.

Hypp may modify, introduce or discontinue any registration or authentication method at its discretion.

Account Information

Users shall ensure that all information provided during registration and throughout their use of the Platform is accurate, complete and up to date.

Users are responsible for promptly updating their Account information whenever there is a material change affecting their identity, contact details, business information or eligibility to use the Platform.

Users acknowledge that information provided during registration may be used for account verification, creator profiling, campaign matching, performance analysis, payment processing and other legitimate Platform operations.

Verification

To maintain the security, integrity and lawful operation of the Platform, Hypp may require Users to complete identity, business or other verification processes before granting access to certain features or services.

Users agree to provide such information or documentation as may reasonably be required for verification purposes. Failure to complete a required verification process may result in restricted access to certain Platform features, suspension of the Account or refusal of access to the Platform.

The collection, use and processing of personal data for verification purposes shall be governed by the Privacy Policy.

Account Security

Users are solely responsible for maintaining the confidentiality of their login credentials and for all activities carried out through their Account.

Users shall promptly notify us of any actual or suspected unauthorised access to or use of their Account. Hypp shall not be responsible for any loss or damage resulting from a User's failure to safeguard their Account credentials.

Account Usage

Users shall not:

  • (a) create or operate Accounts using false, misleading or fraudulent information;
  • (b) impersonate another person or entity or falsely represent any affiliation with any person or organisation;
  • (c) create or use multiple Accounts to circumvent these Terms, Platform policies or restrictions imposed by us; or
  • (d) sell, transfer, assign, share or otherwise permit another person to access or use their Account without our prior written approval.

Business Accounts

Where an Account is created or operated on behalf of a Brand, Agency or any other legal entity, the individual creating or operating the Account represents and warrants that they are duly authorised to act on behalf of such entity.

The relevant entity shall remain responsible for all activities conducted through its authorised Account.

Suspension of Accounts

Hypp may temporarily restrict, suspend or refuse access to an Account where:

  • (a) required verification cannot be completed;
  • (b) information provided by the User appears to be false, misleading or materially inaccurate;
  • (c) fraudulent, suspicious or unauthorised activity is detected or reasonably suspected;
  • (d) continued access may expose Hypp, other Users or third parties to legal, regulatory, operational or security risks; or
  • (e) the User breaches these Terms or any applicable Platform policies.

Where reasonably practicable, Hypp may provide the User with an opportunity to rectify the relevant issue before taking such action.

Account Closure

Users may close their Account at any time by following the procedures made available on the Platform.

Closure of an Account shall not affect any rights, obligations, liabilities, payments, disputes or other matters that accrued prior to the effective date of such closure, all of which shall survive until fully resolved in accordance with these Terms.

Following Account closure, Hypp may retain, delete, anonymise or otherwise process Account information in accordance with its Privacy Policy, Applicable Laws and legitimate business, operational or legal requirements, including for compliance, fraud prevention, dispute resolution, enforcement of legal rights and record-keeping purposes.

Users acknowledge that closure of an Account may result in the loss of access to certain information, Campaign history, messages, documents or other content associated with the Account, except to the extent retention or continued access is required under Applicable Laws or expressly permitted by Hypp.

5. Campaigns

Campaign Creation

Campaigns may be created by Brands or their authorised Agencies through the Platform or, where applicable, by us on behalf of a Brand based on information, instructions or requirements provided by such Brand.

A Campaign may include details such as its objectives, target audience, platforms, timelines, deliverables, commercial terms, performance requirements, content guidelines and any other information that Hypp or the Brand considers necessary for its execution.

Brands are solely responsible for ensuring that Campaign information, instructions and requirements are accurate, complete, lawful and do not infringe the rights of any third party.

Campaign Management

Hypp operates a technology enabled Creator Media Exchange and may facilitate the administration and management of Campaigns through manual processes, automated systems, algorithms, AI Features and other technologies.

Without limiting the foregoing, we may provide features and services relating to:

  • (a) creator onboarding and verification;
  • (b) creator discovery, recommendation, ranking, matching and allocation;
  • (c) Campaign administration and workflow management;
  • (d) Campaign Brief generation and distribution;
  • (e) communication and collaboration between Users;
  • (f) content submission, review and approval workflows;
  • (g) performance tracking, reporting and analytics;
  • (h) payment facilitation, where available; and
  • (i) such other Platform services as we may introduce from time to time.

Creator Selection & Campaign Participation

Creators may browse, apply for, accept or participate in Campaigns made available through the Platform, subject to applicable eligibility criteria, Campaign requirements and Platform policies.

Hypp may recommend, rank, match, shortlist, allocate or otherwise facilitate the participation of Creators in Campaigns using manual review, automated systems, algorithms, AI Features or other technologies.

Unless expressly agreed otherwise in writing, Hypp does not guarantee that any Creator will be recommended, shortlisted, matched, allocated or selected for any Campaign, nor does it guarantee that any Brand will engage any particular Creator.

Campaign Briefs

Campaign Briefs shall set out the objectives, deliverables, timelines, commercial terms, content guidelines and other applicable Campaign requirements.

We may assist in generating, formatting, distributing or managing Campaign Briefs through manual processes, AI Features or other Platform functionalities.

Creators remain solely responsible for ensuring that all deliverables submitted by them comply with the applicable Campaign Brief, Platform policies and Applicable Laws.

Campaign Performance & Optimisation

We may monitor Campaign performance through the Platform and may provide performance metrics, analytics, reports, recommendations, creator rankings, optimisation suggestions or other operational insights.

Where enabled on the Platform, we may recommend or implement operational adjustments, including creator recommendations, creator substitutions, budget allocation, delivery optimisation or other measures intended to improve Campaign performance.

Such recommendations, analytics or optimisation measures are provided solely to facilitate Campaign execution and shall not constitute guarantees of performance or commercial outcomes.

Commercial Terms

Unless otherwise expressly agreed in writing, the participating Users shall remain solely responsible for agreeing upon the commercial terms governing their respective Campaigns, including deliverables, timelines, usage rights, approvals, compensation and other applicable commercial arrangements.

Where we provide payment facilitation or other managed services, such services shall remain subject to these Terms and any additional terms notified by us from time to time.

Campaign Changes, Suspension & Cancellation

Campaigns may be modified, suspended or cancelled by the relevant Users or by us where reasonably necessary to:

  • (a) comply with Applicable Laws;
  • (b) comply with Platform policies;
  • (c) address fraud, security or compliance concerns;
  • (d) protect the Platform or its Users;
  • (e) respond to technical or operational issues; or
  • (f) manage other legitimate business requirements.

Hypp shall not be liable for any loss arising from the modification, suspension or cancellation of a Campaign undertaken in accordance with these Terms or Applicable Laws.

Campaign Completion

A Campaign shall be regarded as completed when the agreed deliverables have been fulfilled, the applicable approvals (if any) have been obtained, and the participating Users otherwise acknowledge or the Platform records that the Campaign has concluded.

Completion of a Campaign through the Platform does not constitute an acceptance, endorsement, certification or guarantee by Hypp of the Campaign, its deliverables, performance, commercial outcomes, compliance with Applicable Laws, or the accuracy, quality or legality of any associated Content.

Where payment facilitation services are made available through the Platform, Campaign completion shall not by itself constitute confirmation that any payment has been released, settled or finally processed, and any payment shall remain subject to the applicable payment terms, verification procedures and Platform policies.

6. User Obligations

Compliance with Applicable Laws

Users shall access and use the Platform in compliance with these Terms, all applicable laws, regulations, industry standards and any applicable Platform policies. Users are solely responsible for ensuring that their activities conducted through or in connection with the Platform comply with all legal and regulatory requirements applicable to them. Users shall use the Platform only for lawful purposes and shall not engage in any activity that interferes with, disrupts or adversely affects the operation, security or integrity of the Platform.

Accuracy of Information

Users shall ensure that all information, content, representations and materials provided through the Platform are true, accurate, complete and not misleading. Users shall promptly update any information that becomes inaccurate or materially changes.

Prohibited Activities

Users shall not, directly or indirectly:

  • (a) violate any applicable law or regulation;
  • (b) submit or publish false, misleading or deceptive information;
  • (c) infringe the intellectual property, privacy or other legal rights of any person;
  • (d) upload or transmit malicious code, viruses or other harmful technology;
  • (e) interfere with or attempt to gain unauthorised access to the Platform, its systems or any User Account;
  • (f) impersonate another person or entity or misrepresent their identity or authority;
  • (g) use automated tools, bots, scripts, scraping technologies or similar methods to access or collect information from the Platform without our prior written consent;
  • (h) use the Platform in a manner that could damage, disable, overburden or impair its functionality;
  • (i) circumvent or attempt to circumvent any security measures or technical restrictions implemented by us; or
  • (j) engage in any fraudulent, abusive or other activity that may harm us, its Users or any third party.
  • (i) attempt to probe, test or circumvent the security, integrity or proper functioning of the Platform except as expressly authorised by Hypp.

User Responsibility

Each User remains solely responsible for:

  • (a) their use of the Platform;
  • (b) their interactions with other Users;
  • (c) any content, information or materials submitted by them;
  • (d) fulfilling commitments made in connection with Campaigns; and
  • (e) ensuring that they possess all rights, permissions, licences and approvals necessary for the content and materials they submit or use through the Platform.
  • (f) agrees to cooperate with Hypp in connection with reasonable requests relating to Platform security, verification, investigations, complaint resolution, regulatory compliance or enforcement of these Terms.

Reporting Misuse

Users are encouraged to promptly report any suspected fraud, misuse, security incident, infringement or violation of these Terms that comes to their attention. We reserve the right to investigate such reports and take such action as it considers appropriate, including restricting access to the Platform or removing content, without prior intimation.

7. Brand Obligations

Lawful Campaigns

Brands shall ensure that all Campaigns, Briefs, instructions, materials and other information submitted through the Platform comply with these Terms, Applicable Laws and all applicable advertising, consumer protection and industry standards. Brands shall not require or encourage Creators to engage in any activity that is unlawful, misleading, deceptive or otherwise prohibited.

Brands are responsible for ensuring that all Campaign information, including objectives, deliverables, timelines, eligibility criteria, commercial terms and other requirements, is accurate, complete and not misleading.

Where any Campaign details materially change, the Brand shall promptly notify us and, where applicable, the affected Creator(s).

Rights to Campaign Materials

Brands represent and warrant that they own, control or have obtained all rights, licences, permissions and approvals necessary to use and provide all trademarks, logos, product images, creative assets, promotional materials and other content made available in connection with a Campaign.

Brands shall be solely responsible for ensuring that such materials do not infringe the intellectual property, privacy or other rights of any third party.

Compliance with Advertising Requirements

Brands shall ensure that their Campaigns comply with all applicable advertising, marketing, endorsement and disclosure requirements, including any guidelines issued by statutory or self-regulatory authorities applicable to the relevant jurisdiction. Where disclosures, disclaimers or mandatory statements are required, the Brand shall clearly communicate such requirements to participating Creators.

Creator Engagement

Brands acknowledge that Hypp facilitates Campaigns through the Platform but does not guarantee the availability, suitability or performance of any Creator. The final decision to engage a Creator remains with the Brand, and the Brand shall independently assess whether a Creator is suitable for the Campaign.

Brand Conduct

Brands shall:

  • (a) communicate professionally and in good faith with Hypp and participating Creators;
  • (b) provide timely feedback, approvals and reasonable instructions necessary for Campaign execution;
  • (c) avoid making unreasonable, discriminatory or unlawful requests of Creators; and
  • (d) cooperate with Hypp in resolving operational issues relating to Campaign administration.

Responsibility for Commercial Decisions

Brands remain solely responsible for all commercial decisions relating to their Campaigns, including the approval of Campaign participants, deliverables and commercial terms. Where the Platform provides recommendations, rankings, matching or other technology-enabled assistance, such assistance is provided solely to facilitate Campaign execution and does not transfer responsibility for such decisions on Hypp.

Hypp's involvement in facilitating or managing Campaigns through the Platform shall not be construed as an endorsement, representation or guarantee of any User, Campaign, deliverable or commercial decision.

Breach of Brand Obligations

Where we reasonably believes that a Brand has breached these Terms or engaged in conduct that may expose the Platform, its Users or any third party to legal, regulatory, operational, financial or reputational risk, we may, without prior notice where reasonably necessary, suspend or remove the relevant Campaign, restrict or suspend the Brand's access to the Platform, place any associated payments on hold (where applicable), require corrective action, or take any other action permitted under these Terms. Such action shall be without prejudice to any other rights or remedies available to Hypp under these Terms, Applicable Laws or in equity.

8. Creator Obligations

Creator Information

Creators shall maintain accurate and up-to-date profile information on the Platform and ensure that any information relating to their identity, social media presence, professional experience and other relevant details is not false or misleading.

Campaign Participation

Creators shall participate only in Campaigns that they are capable of performing and shall use reasonable efforts to fulfil the agreed deliverables, timelines and Campaign requirements. Where a Creator becomes aware of any circumstance that may affect their ability to perform a Campaign, they shall promptly notify us.

Creator Content

Creators remain solely responsible for all content created, published or submitted in connection with a Campaign.

Creators shall ensure that such content:

  • (a) complies with Applicable Laws and applicable advertising or endorsement requirements;
  • (b) does not infringe the intellectual property, privacy or other rights of Hypp and any third party;
  • (c) is not false, misleading, defamatory, unlawful or otherwise prohibited; and
  • (d) complies with the applicable Campaign Brief and any lawful instructions accepted by the Creator.
  • (e) is not engage in fraudulent or deceptive practices intended to misrepresent their influence, audience or engagement.
  • (f) Without limitation, Creators shall not knowingly:
  • • purchase or artificially inflate followers, views, likes, comments or other engagement;
  • • use bots, automated engagement tools or similar deceptive practices; or
  • • knowingly provide false or misleading information regarding their audience, reach or performance.

Professional Conduct

Creators shall act professionally and in good faith in their dealings with Hypp, Brands, Agencies and other Users. Creators shall not engage in abusive, threatening, discriminatory, fraudulent or otherwise inappropriate conduct while using the Platform.

Responsibility

Creators acknowledge that Hypp facilitates Campaigns and related commercial engagements through the Platform but does not guarantee Campaign invitations, recommendations, selection, engagements or commercial opportunities. Creators remain solely responsible for their participation in Campaigns and for complying with the applicable Campaign requirements, deliverables and commitments accepted by them.

9. Agency Accounts and Obligations

Authority to Act

An Agency using the Platform on behalf of a Brand or Creator represents and warrants that it has the necessary authority to act for and bind the relevant Brand/ Creator in relation to the Campaigns, instructions and activities carried out through the Platform. Hypp may rely on any instructions, approvals or communications received from an Agency acting on behalf of a Brand/ Creator unless notified otherwise.

Agency Responsibilities

Agencies shall:

  • (a) provide accurate and complete information regarding the Brands/ Creators they represent;
  • (b) communicate requirements and instructions accurately and in a timely manner;
  • (c) ensure that they do not exceed the authority granted to them by the relevant Brand/ Creator; and
  • (d) comply with these Terms and all applicable Platform policies.

Responsibility for Instructions

An Agency shall be responsible for all instructions, approvals, representations and communications submitted through its Account.

Where an Agency acts beyond the authority granted by a Brand/ Creator, we shall not be responsible for any resulting dispute between the Agency and the Brand and/or Creator.

An Agency shall promptly notify us if its authority to represent a Brand/ Creator is suspended, limited or terminated. Hypp may request reasonable evidence of an Agency's authority at any time and may suspend or restrict access to the relevant Account until such authority is verified.

Multiple Brand Representation

Unless otherwise restricted by applicable law or written agreement, an Agency may represent multiple Brands/ Creators through the Platform.

The Agency shall ensure that it manages each Brand/ Creator independently and avoids any actual or potential conflict of interest that may adversely affect Campaign administration or the legitimate interests of its clients.

Without prejudice to any other rights available under these Terms, we may suspend or restrict an Agency's access to the Platform where it reasonably believes that:

  • (a) the Agency no longer has authority to act on behalf of a Brand/ Creator;
  • (b) the Agency has provided false or misleading information;
  • (c) the Agency has breached these Terms or any applicable Platform policies; or
  • (d) continued access may expose Hypp, its Users or any third party to legal, regulatory, operational or reputational risk.

10. Commercial Terms

Payment Facilitation

Where payment functionality is made available through the Platform, we may facilitate the collection, receipt, administration, processing, settlement and, where applicable, temporary holding or release of payments between Brands and Creators in connection with Campaigns. We may engage one or more regulated payment gateways, banking partners or other third-party payment service providers for processing payments through the Platform.

The availability of payment functionality shall be subject to these Terms, Applicable Laws and any additional terms or operational requirements communicated by Hypp from time to time. However, we are not a bank, payment system operator, escrow agent or trustee.

Brand Payment Obligations

Where payment facilitation is available, Brands shall ensure that all payments relating to a Campaign are made through the payment methods approved or made available by Hypp. We may decline to commence, continue or complete a Campaign until the applicable payment requirements have been satisfied.

A Brand shall not be entitled to require Hypp to release any payment unless the applicable payment has been successfully received and verified. Failure to comply with this Clause may result in suspension of the relevant Campaign, withholding of Campaign deliverables, suspension of the Brand's Account or any other action permitted under these Terms.

Release of Payments

Subject to these Terms, Hypp may facilitate the release of payments to a Creator upon:

  • (a) completion of the applicable Campaign or agreed milestone;
  • (b) confirmation of completion by the Brand, where applicable;
  • (c) expiry of any applicable review or dispute period;
  • (d) compliance by the Creator with applicable verification, tax or payout requirements; and
  • (e) satisfaction of any additional payment conditions communicated through the Platform.

Nothing in these Terms shall require Hypp to release any payment where it reasonably believes that doing so would violate Applicable Laws, these Terms or any applicable Platform policy.

Users acknowledge and agree that they shall not be entitled to any interest, investment return or other compensation in respect of any amounts temporarily received, administered, processed or held through the Platform.

Payment Disputes

Hypp may temporarily place any payment on hold where it reasonably believes that:

  • (a) a dispute exists between the relevant Users;
  • (b) fraud or suspicious activity is suspected;
  • (c) additional verification or compliance checks are required;
  • (d) a User has breached these Terms or any applicable Platform policy;
  • (e) Applicable Laws require such action; or
  • (f) any other circumstance exists that may expose Hypp, its Users or any third party to legal, regulatory, financial, operational or reputational risk.

Any payment hold shall continue until the relevant issue has been resolved or Hypp otherwise determines that the payment may be processed.

Where a dispute arises regarding Campaign completion, deliverables or payment entitlement, Hypp may temporarily withhold the disputed amount until the dispute is resolved or such other action is considered appropriate under the circumstances.

Hypp may, but shall not be obligated to, facilitate discussions between the affected Users with a view to resolving the dispute. Hypp's decision to facilitate a dispute shall not constitute an assumption of responsibility for determining the contractual rights or liabilities of the Users.

Refunds and Payment Adjustments

Where a Campaign is cancelled, terminated or otherwise fails to proceed, Hypp may process refunds, reverse payments or adjust payment allocations where permitted under the applicable Campaign terms, Platform policies, Applicable Laws or the instructions of the relevant Users. Nothing in this Clause shall require Hypp to refund any amount where the relevant User is not contractually or legally entitled to such refund.

To the extent permitted under Applicable Laws, Hypp may deduct or set off any amount owed by a User to Hypp against any payment otherwise payable to such User through the Platform.

Third-Party Payment Providers

Hypp may engage one or more regulated payment gateways, banking partners or other third-party payment service providers to facilitate payment processing.

Users acknowledge that payment processing may also be subject to the terms and conditions of such third-party service providers.

Hypp shall not be responsible for delays, failures or interruptions caused solely by such third-party providers, except to the extent resulting from Hypp's own negligence or wilful misconduct.

Taxes

Each User shall be solely responsible for determining, reporting and paying all taxes, duties, levies or other statutory obligations applicable to amounts paid or received by such User in connection with the Platform or any Campaign.

Where required under Applicable Laws, Hypp may deduct, collect, withhold or remit taxes, duties or other statutory levies before processing any payment.

Users shall provide such tax information or documentation as Hypp may reasonably require for compliance with Applicable Laws and represent that such information is complete and accurate.

Payment Records

The payment records maintained by us in relation to transactions processed through the Platform shall, in the absence of manifest error, constitute prima facie evidence of the relevant payment transaction. Users may notify Hypp of any suspected payment discrepancy within the period specified by us, following which we may review the relevant records.

11. Intellectual Property Rights

Platform Ownership

Hypp and its licensors retain all rights, title and interest in the Platform, including its software, technology, designs, trademarks, logos, databases, content, features and all associated Intellectual Property Rights. Except as expressly permitted under these Terms, no User acquires any ownership rights in the Platform.

User Ownership

Each User retains ownership of the intellectual property, trademarks, logos, content and other materials owned or licensed by such User and made available through the Platform. Nothing in these Terms transfers ownership of any Intellectual Property Rights between Hypp and any User or between Users.

Licence to Hypp

By uploading or making any content available through the Platform, each User grants Hypp a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, display, transmit, adapt (solely for technical compatibility) and otherwise use such content to the extent reasonably necessary to:

  • • operate and maintain the Platform;
  • • facilitate Campaigns;
  • • provide Platform services;
  • • comply with legal obligations;
  • • enforce these Terms; and
  • • improve Platform functionality.

This licence shall continue only for so long as reasonably necessary for the foregoing purposes or as otherwise required by applicable law.

Unless otherwise agreed in writing between the relevant Users, Hypp does not claim ownership of Campaign deliverables and is not responsible for determining or enforcing ownership or licensing arrangements between Brands and Creators.

Feedback

If a User provides suggestions or feedback relating to the Platform, we may use such feedback without restriction or obligation to compensate the User.

12. AI Assisted Campaign Briefs

AI Features

Hypp may make available artificial intelligence powered features to assist Users in creating, refining or editing Campaign Briefs and other related content ("AI Features"). The AI Features are intended solely as productivity tools and are designed to assist Users in preparing draft content.

User Responsibility

Users acknowledge that content generated through the AI Features may be incomplete, inaccurate or unsuitable for a particular Campaign. Users remain solely responsible for reviewing, modifying, approving and verifying all AI-generated content before publishing, sharing or relying upon it.

Hypp does not represent or warrant that AI generated content:

  • (a) is accurate, complete or error-free;
  • (b) is original or free from similarities to existing content;
  • (c) complies with Applicable Laws, advertising standards or regulatory requirements; or
  • (d) is suitable for any particular Campaign or commercial purpose.

Users shall exercise independent judgment before using any AI generated content.

Ownership

The AI Features, including the underlying technology, software, algorithms, models, prompts, workflows and related Intellectual Property Rights, are owned by or licensed to Hypp or its licensors. Subject to these Terms, Users retain ownership of the final Campaign Briefs and other content created, edited or submitted by them through the Platform.

AI Training and Improvement

To improve, develop, test, monitor and enhance the AI Features and the Platform, Hypp may use prompts, instructions, inputs, feedback and other information submitted by Users (except use of identifiable confidential information or personal data without express consent of the User), while using the AI Features together with AI generated outputs, in accordance with Applicable Laws and the Privacy Policy.

Where reasonably practicable, Hypp may aggregate, anonymise or de-identify such information before using it for analytics, service improvement, model evaluation, quality assurance, research, security, fraud prevention or product development purposes.

Hypp may modify, improve, suspend or discontinue any AI Feature at any time. Hypp does not guarantee the uninterrupted availability, performance or continued functionality of any AI Feature. Nothing in this Clause transfers ownership of a User's content to Hypp or permits Hypp to use such content in a manner prohibited by Applicable Law or the Privacy Policy.

Acceptable Use

Users shall not use the AI Features to generate or assist in generating content that:

  • (a) violates Applicable Laws;
  • (b) infringes the intellectual property or other rights of any person;
  • (c) is fraudulent, defamatory, discriminatory, obscene or otherwise unlawful;
  • (d) promotes illegal or harmful activities; or
  • (e) otherwise violates these Terms or the Platform's policies.

Hypp reserves the right to restrict or suspend access to the AI Features where it reasonably believes that they are being misused.

13. Privacy Policy

Your collection, use, storage, disclosure and other processing of personal data through the Platform is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Platform, you acknowledge that you have read and understood the Privacy Policy.

14. Confidentiality

Confidential Information

For the purposes of these Terms, "Confidential Information" means any non-public business, commercial, financial, technical or operational information disclosed by a User or Hypp in connection with the Platform or a Campaign, whether in written, electronic, oral or any other form, including Campaign Briefs, marketing strategies, pricing, commercial terms, product information, business plans and other proprietary information.

Confidential Information does not include information that:

  • (a) is or becomes publicly available through no breach of these Terms;
  • (b) was lawfully known to the receiving party prior to disclosure;
  • (c) is lawfully received from a third party without any obligation of confidentiality; or
  • (d) is independently developed without reference to the Confidential Information.

Confidentiality Obligations

Each User agrees to:

  • (a) use Confidential Information solely for the purposes of participating in Campaigns or using the Platform;
  • (b) maintain the confidentiality of such information using reasonable care;
  • (c) not disclose Confidential Information to any third party except where necessary for the relevant Campaign or as otherwise permitted under these Terms; and
  • (d) promptly notify Hypp upon becoming aware of any unauthorised use or disclosure of Confidential Information.

Permitted Disclosures

Confidential Information may be disclosed where:

  • (a) required by Applicable Law, a court of competent jurisdiction or a governmental or regulatory authority;
  • (b) reasonably necessary to comply with legal or regulatory obligations;
  • (c) required for the operation of the Platform through professional advisers, auditors, payment partners, cloud service providers or other service providers who are bound by appropriate confidentiality obligations; or
  • (d) the disclosing party has provided its prior written consent.

Survival

The obligations of confidentiality set out in this Section shall survive the suspension, termination or expiry of these Terms and shall continue for so long as the relevant Confidential Information remains confidential or until such information ceases to qualify as Confidential Information under Clause 14.1, unless a longer period is required under Applicable Law or agreed in writing between the relevant parties.

15. Suspension and Termination

Suspension of Access

Hypp may temporarily suspend, restrict or limit a User's access to the Platform, in whole or in part, where it reasonably determines that:

  • (a) the User has breached these Terms or any applicable Platform policy;
  • (b) any information provided by the User is false, inaccurate, misleading or incomplete;
  • (c) the User has engaged in fraudulent, unlawful, abusive or suspicious activity;
  • (d) the User's continued access may expose Hypp, other Users or any third party to legal, regulatory, operational, financial, security or reputational risk;
  • (e) such suspension is necessary to investigate complaints, suspected misconduct or security incidents;
  • (f) such action is required to comply with Applicable Laws, a court order or the direction of a governmental or regulatory authority; or
  • (g) the Platform, or any part thereof, requires maintenance, security upgrades or technical modifications.

Termination by Hypp

Hypp may terminate or permanently deactivate a User's Account where:

  • (a) the User commits a material or repeated breach of these Terms;
  • (b) the User fails to remedy a breach after being provided a reasonable opportunity to do so, where such opportunity is considered appropriate by Hypp.
  • (c) the User engages in fraud, impersonation, intellectual property infringement or other unlawful activity;
  • (d) the User misuses the Platform or its services in a manner inconsistent with these Terms;
  • (e) the User's continued participation is likely to adversely affect the integrity, security, reputation or lawful operation of the Platform; or
  • (f) we are required to do so under Applicable Laws or by a competent governmental or regulatory authority.

Immediate Action

Nothing in these Terms shall prevent us from immediately suspending or terminating access to the Platform without prior notice where we reasonably consider such action necessary to:

  • (a) protect the Platform, its Users or third parties;
  • (b) prevent fraud, abuse, unauthorised access or security incidents;
  • (c) prevent actual or potential legal or regulatory violations; or
  • (d) mitigate any imminent operational, financial or reputational risk.

Effect of Suspension or Termination

Upon suspension or termination:

  • (a) the User's right to access or use the Platform shall immediately cease to the extent determined by us;
  • (b) ongoing Campaigns may be suspended, cancelled or otherwise managed by us as reasonably necessary to protect the interests of the affected Users and the integrity of the Platform;
  • (c) we may take such reasonable steps as it considers necessary to facilitate the orderly completion, cancellation or transition of any active Campaigns, without assuming responsibility for the contractual obligations of the participating Users;
  • (d) any outstanding payment obligations or other accrued liabilities shall survive in accordance with these Terms;
  • (e) we may retain or delete information associated with the Account in accordance with Applicable Laws and the Privacy Policy; and
  • (f) provisions of these Terms which by their nature are intended to survive termination, including those relating to intellectual property, confidentiality, disclaimers, limitation of liability, indemnity, dispute resolution and accrued rights, shall continue in full force and effect.

Termination by User

A User may discontinue use of the Platform and terminate its Account at any time by following the account closure process made available by Hypp. Termination shall not affect any rights, obligations or liabilities accrued prior to the effective date of termination.

No Liability

To the fullest extent permitted under Applicable Laws, Hypp shall not be liable for any suspension, restriction or termination of a User's access to the Platform where such action is taken in accordance with these Terms, Applicable Laws or to protect the legitimate interests of the Platform, its Users or third parties.

16. Disclaimers, Limitation of Liability and Indemnity

Disclaimer of Warranties

The Platform and all features, Content, AI Features and services made available through it are provided on an "as is" and "as available" basis.

To the fullest extent permitted under Applicable Laws, we disclaim all representations, warranties and conditions, whether express, implied or statutory, including any warranties relating to merchantability, fitness for a particular purpose, title, non-infringement, uninterrupted availability, accuracy, reliability or suitability of the Platform.

Without limiting the foregoing, we do not represent or warrant that:

  • (a) the Platform will operate uninterrupted, securely or error-free;
  • (b) any Campaign will result in a successful collaboration, commercial opportunity or desired commercial outcome;
  • (c) any User will perform its contractual, commercial or payment obligations;
  • (d) any Campaign deliverables will meet the expectations or requirements of another User;
  • (e) any AI generated content, recommendation, ranking, matching, analytics or other output will be accurate, complete, reliable or suitable for any particular purpose;
  • (f) any information or Content available through the Platform is free from errors, omissions or inaccuracies; or
  • (g) any payment processed through the Platform will be free from delay, interruption, reversal, chargeback or failure caused by a User, payment service provider, banking partner or other third party.

Platform Role

Except as expressly provided in these Terms or under a separate written agreement, Hypp operates solely as a technology enabled Creator Media Exchange and is not a party to the underlying commercial arrangement between Users.

Hypp may facilitate Campaign administration, communications, payment processing and other Platform services but does not guarantee the performance, quality, legality, commercial success or payment obligations of any User.

Hypp is entitled to rely upon the information, representations, instructions, payment details, Campaign Briefs, Creator profiles, audience metrics and other materials provided by Users and shall not be responsible for independently verifying their accuracy or completeness unless it has actual knowledge that such information is false, fraudulent or materially misleading.

Users acknowledge that their interactions and commercial arrangements with other Users are undertaken at their own risk, and Hypp is not responsible for monitoring or guaranteeing the conduct or performance of any User except to the extent as expressly provided in the Terms.

Limitation of Liability

To the fullest extent permitted under Applicable Laws, Hypp, its affiliates, directors, officers, employees, licensors and service providers shall not be liable for any:

  • (a) indirect, incidental, consequential, special, exemplary or punitive damages;
  • (b) loss of profits, revenue, business opportunities, goodwill, anticipated savings or reputation;
  • (c) loss, corruption or unauthorised access to data, except to the extent directly caused by Hypp's gross negligence or wilful misconduct;
  • (d) interruption of business or inability to use the Platform;
  • (e) disputes arising between Users;
  • (f) delays, failures or interruptions caused by third-party service providers, including payment gateways, banking partners, cloud service providers or telecommunications providers;
  • (g) any delay, failure, reversal, chargeback, withholding or non-release of payments resulting from fraud investigations, legal requirements, payment disputes, banking issues or compliance obligations;
  • (h) losses arising from reliance on Campaign information, AI-generated content, recommendations, analytics or any third-party Content made available through the Platform; or
  • (i) any act or omission of another User.

To the fullest extent permitted under Applicable Laws, Hypp's aggregate liability arising out of or in connection with these Terms or the use of the Platform shall not exceed:

  • (a) where the claim relates to a paid Platform service or a Campaign facilitated through the Platform, the total Platform fees, facilitation fees or service charges actually retained by us from the claimant in respect of the relevant Campaign or service during the six (6) months immediately preceding the event giving rise to the claim; or
  • (b) where no such fees or charges have been retained by us, INR 10,000 (Indian Rupees Ten Thousand).

Nothing in these Terms shall exclude or limit any liability that cannot lawfully be excluded or limited under Applicable Laws.

User Indemnity

The User agrees to defend, indemnify and hold harmless Hypp, its affiliates, directors, officers, employees, licensors and service providers from and against any claims, actions, proceedings, liabilities, losses, damages, costs and expenses (including reasonable legal fees) arising out of or relating to:

  • (a) the User's breach of these Terms or any applicable Platform policy;
  • (b) the User's violation of Applicable Laws or the rights of any third party;
  • (c) any Content, materials or information submitted, uploaded, published or otherwise made available by the User through the Platform;
  • (d) the User's participation in any Campaign or any dispute arising between Users;
  • (e) infringement or alleged infringement of any intellectual property or other proprietary rights by the User;
  • (f) any fraud, negligence, wilful misconduct or unlawful act or omission of the User; or
  • (g) any payment dispute, chargeback, fraudulent transaction, tax liability or regulatory claim arising from the User's use of the Platform or participation in a Campaign.

Exceptions

Nothing in this Section shall limit or exclude any liability that cannot be lawfully excluded or limited under Applicable Laws.

17. Entire Agreement

These Terms, together with the Privacy Policy, Cookie Policy and any other policies or supplemental terms expressly incorporated by reference, constitute the entire agreement between Hypp and the User regarding the use of the Platform.

18. Severability

If any provision of these Terms is held to be invalid, illegal or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect in accordance with Applicable laws.

19. Waiver

No failure or delay by Hypp in exercising any right or remedy under these Terms shall constitute a waiver of such right or remedy and will not preclude Hypp from its subsequent exercise.

20. Assignment

Hypp may assign, transfer its rights and obligations under these Terms in connection with a merger, acquisition, corporate restructuring, subject to Applicable laws.

21. Governing Law and Dispute Resolution

Governing Law

These Terms and any dispute, controversy or claim arising out of or in connection with these Terms or the Platform shall be governed by and construed in accordance with the laws of India.

Amicable Resolution

The parties shall endeavour to resolve any dispute arising out of or relating to these Terms through good faith discussions. If the dispute is not resolved within thirty (30) days from the date on which written notice of the dispute is received by the other party, either party may refer the dispute to arbitration in accordance with Clause 17.3. Nothing in this Clause shall prevent the parties from resolving a dispute through mediation or any other mutually agreed alternative dispute resolution mechanism.

Arbitration

Any dispute, controversy or claim arising out of or in connection with these Terms, including any question regarding their existence, validity, interpretation, performance or termination, shall be finally resolved by arbitration in accordance with the Arbitration and Conciliation Act, 1996, as amended from time to time.

The arbitration shall be conducted by a sole arbitrator mutually appointed by the Parties. If the Parties fail to mutually agree upon the appointment of the sole arbitrator within thirty (30) days of a written request by either Party to commence arbitration, the sole arbitrator shall be appointed in accordance with the provisions of the Arbitration and Conciliation Act, 1996. The seat and venue of arbitration shall be New Delhi, India. The arbitration proceedings shall be conducted in the English language. The arbitral award shall be final and binding on the Parties.

Interim Relief

Nothing in this Section shall prevent Hypp from seeking interim, injunctive or equitable relief before any court of competent jurisdiction to protect its intellectual property, confidential information, Platform security, payment rights or other legal rights pending the resolution of any dispute.

Jurisdiction

Subject to this Clause 17, the courts at New Delhi, India shall have exclusive jurisdiction over all matters arising out of or relating to these Terms, including applications for interim or conservatory relief and the recognition or enforcement of any arbitral award.

22. Community Standards

To maintain a safe, professional and trustworthy Platform, all Users shall comply with Hypp Community Standards and other platform policies as will be updated from time to time. Users shall not use the Platform to engage in conduct that is unlawful, abusive, defamatory, harassing, fraudulent or otherwise inconsistent with the intended purpose of the Platform or these Terms. Hypp may remove content, restrict Campaigns, suspend Accounts or take such other action as it reasonably considers necessary where a User violates such Community Standards or related platform policies.